Sir Richard Branson would be proud. Thursday morning in the staff kitchen I spilt milk ALL OVER myself. I just dropped the carton mid-pour. I blame both the condensation on the outside of the carton and the late night on Wednesday.

Ever since i’ve been defending it as a publicity stunt, but actually it just happened. The true value of a publicity stunt is a question for another day.

The interesting thing is, I wasn’t the first one to make the link to spiltMILK. After the spill, a colleague looked straight at me and jokingly said “don’t cry!” (I’d told her about spiltMILK a few days before).

Nice.